Nike Womens Marathon

F3G delivered a personalized experience in real-time to individual runners on a digital billboard for the Nike Women’s Marathon in San Francisco.

Using its patent-pending EngageLIVE platform, F3G harnessed Facebook, Nike Plus, Nike’s new ‘Share My Run’ app, and RFID marathon bib data to bring next-level technology to the race.

HIGHLIGHTS:

  1. SOCIAL MEDIA:
    Integration with Facebook and Twitter
  2. VIP RUNNERS:
    Special messaging for VIP Runners
  3. GENDER SPECIFICITY:
    Messages targeted by gender
  4. VOLUME:
    Billboard animations adjusted in real-time based on runner throughput

ELEVATED EXPERIENCE:

  1. Surprise:
  2. Accuracy:
  3. Connection:
  4. Runner reactions to the billboards: