Nike Womens Marathon

F3G delivered a personalized experience in real-time to individual runners on a digital billboard for the Nike Women’s Marathon in San Francisco.
Using its patent-pending EngageLIVE platform, F3G harnessed Facebook, Nike Plus, Nike’s new ‘Share My Run’ app, and RFID marathon bib data to bring next-level technology to the race.
HIGHLIGHTS:
- SOCIAL MEDIA:
Integration with Facebook and Twitter - VIP RUNNERS:
Special messaging for VIP Runners - GENDER SPECIFICITY:
Messages targeted by gender - VOLUME:
Billboard animations adjusted in real-time based on runner throughput
ELEVATED EXPERIENCE:
- Surprise:
- Accuracy:
- Connection:
- Runner reactions to the billboards: