Nike Womens Marathon

F3G delivered a personalized experience in real-time to individual runners on a digital billboard for the Nike Women’s Marathon in San Francisco.

Using its patent-pending EngageLIVE platform, F3G harnessed Facebook, Nike Plus, Nike’s new ‘Share My Run’ app, and RFID marathon bib data to bring next-level technology to the race.

HIGHLIGHTS:

1. SOCIAL MEDIA:
   Integration with Facebook and Twitter
2. VIP RUNNERS:
   Special messaging for VIP Runners
3. GENDER SPECIFICITY:
   Messages targeted by gender
4. VOLUME:
   Billboard animations adjusted in real-time based on runner throughput

ELEVATED EXPERIENCE:

1. Surprise:
   
2. Accuracy:
   
3. Connection:
   
4. Runner reactions to the billboards: